In fact, Moz estimates that just $1 a day in Facebook ads can get your product in front of 4,000 new people every day . Paid advertising is essential when selling products online. Easily calculate ROI and conversions and use real data and results to optimize your marketing. It helps you cut through the noise and grab the customer's attention. Also, Facebook ads are effective at all stages of the marketing funnel . Especially when building awareness with new ideal customers or retargeting desire-stage customers who need a little push to make a buying decision. Please note that you will need to make these important decisions when setting up your ad. FREE BONUS DOWNLOAD:
Get our free SEO guide whatsapp database for 20 simple tactics that can skyrocket your rankings even in a competitive niche! Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Arrangement Facebook Ads can be placed directly in your News Feed as 'Sponsored Stories' or in the right column like traditional ads. Newsfeed ads typically have higher engagement and click-through rates (CTR) , but tend to be a little higher. Facebook - Ad Placement image source You can choose to serve your newsfeed ads on desktop, mobile, or both.
The benefits of each option are highly dependent on your business and goals, so you should test several options before deciding which one is best for you. Facebook also recently launched mid-roll video ads that play during organic content in users' feeds, similar to YouTube ads. These are still not very popular, cost considerably more and require a lot more preparation. This article will focus on newsfeed ads for both mobile and desktop. But almost everything is applicable to those other ad formats as well. target demographic Facebook has even more data about its users than Google.